The Basics of Marketing: Foundations for Success

This session will introduce the fundamental concepts of marketing, providing participants with a solid foundation to understand and apply key marketing principles. Topics include the marketing mix, target market identification, branding, and digital market

Marketing is essential for the growth and success of any business. This session is designed to offer a comprehensive introduction to the basics of marketing, ensuring participants grasp the core concepts and strategies needed to effectively promote products and services. Learning Objectives: 1. Understand the fundamental principles and concepts of marketing. 2. Learn to apply the marketing mix to develop effective marketing strategies. 3. Identify and analyze target markets to tailor marketing efforts. 4. Gain insights into building a strong brand and maintaining customer loyalty. 5. Get introduced to the basics of digital marketing and its tools. 6. Develop skills to create and implement a strategic marketing plan.